The art of pitching

Sheila Callaghan is an internationally-produced, award-winning playwright whose work includes CRUMBLE (Lay Me Down, Justin Timberlake), DEAD CITY, THAT PRETTY PRETTY; OR, THE RAPE PLAY, ROADKILL CONFIDENTIAL, WOMEN LAUGHING ALONE WITH SALAD, and others. She’s an affiliated artist with Clubbed Thumb, a member of the Obie winning playwright’s organization 13P, and an alumni of New Dramatists. In 2010, Callaghan was profiled by Marie Claire as one of “18 Successful Women Who Are Changing the World.” She was a longtime writer/producer on the hit Showtime comedy Shameless and a founder of the feminist activist group The Kilroys. She was nominated for a 2016 Golden Globe for her work on the Hulu comedy series Casual and a 2017 WGA Award for her Shameless episode “I Am A Storm.” (read more)

How do you distill your idea for a tv series or feature film into a compelling pitch that you can present to executives and other decision makers? How do you organically exhibit enthusiasm for your project while providing the listener with the essential information for them to make a decision? What is that essential information, after all? In this course, writer Sheila Callaghan (Shameless, Showtime; co-founder of The Kilroys) details the ins and outs of the pitch and helps you shape your idea into one that answers the questions: why must this story be told now? and why am I the person to tell it?

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